Mission in a Bottle
by Seth Goldman, Barry Nalebuff, Sungyoon Choi (Illustrator)
ISBN-10
0770437494
ISBN-13
9780770437497
Publisher
Crown CurrencyPublished on
Sep 3, 2013Edition
1st Edition
Binding
Trade ClothDimensions
6.35 x 0.87 x 9.40 In
Weight
1.22 Pounds
List Price
$26.00
About the Book
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.
Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.